"Shall we go and smell the broccoli" - advert on side of bus in Leeds

This needs a little explanation. There was a series of ads promoting coffee (not any particular brand, just coffee in general. Because people aren't drinking enough or something, I don't know) that had phrases relating to coffee on them with the word "coffee" replaced with a random vegetable, and the tagline "Coffee. Irreplaceable." Two of which were "Wake up and smell the broccoli" and "Shall we go and grab a parsnip?" Someone had obviously posted it up wrong. I saw another one of these where the middle section had been put in upside down, so obviously the quality control on these things isn't too good.