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Being an employee of starbucks, i can verify that the taste of the fruit nut "bar" (its more of a flat breakfast cookie) is indeed close to cardboard.
As for the newspaper ad theory, we dont place coupons for pastries. As for not being able to tell customers it tastes bad, I've never heard it. From a business standpoint, I can see the reasons why we shouldn't...but i have no problem being honest to customers. =)